2018 European Launch Event

On Monday 8th May, Enzoani Europe was honoured to host the European premier of the 2018 Enzoani, Blue by Enzoani and Beautiful Bridal collections at the Banqueting Suite, Birmingham. For the first time, we opened the event up to stores from across Europe. 

Here's what UK Sales Director Mark Stevens had to say about the event...

"Kang Chun Lin (KC) wowed the audience that had travelled far and wide from across the European continent, with a breath-taking collection of gowns.

Enzoani Creative Designer, Kang Chun Lin

The all new Beautiful Bridal collection really had retailers gasping at the quality and design from Enzoani’s introductory collection. KC’s expressive handiwork flowed through and was backed up by an incredible amount of fabric and bead quality, all packaged in exceptional structure.

The diversity of the Blue by Enzoani line certainly gave retailers a headache when choosing their next season's collection, with far too many gorgeous gowns to appreciate. Many commented that this was by far the strongest collection for quite some time.

The 2018 Enzoani collection, as you would expect, stole the show, with sexy illusion bodices, brand new lace designs and the sort of fashion-forward gowns we have come to expect from Enzoani and KC.

During the show, we gave away a free dress of the lucky retailer’s choice. As we were in the UK’s cultural home of chocolate making, this was won by opening their Enzoani branded chocolate bars and finding the Golden Ticket, in a nod to Charlie and the Chocolate Factory.

Pictured above: The lucky winners…Ivory Promise, Petticoat Lane Bridal, Ann Louise Bridal and Hochzeitsrausch! Congratulations! 

After the most spectacular runway in an amazing building in the heart of Birmingham, retailers enjoyed some refreshments whilst the room was set for viewing on mannequins.

Take a look behind the scenes:

The show was an incredible success, and we look forward to showing the global launch next year." - Mark!

“Our 2018 Enzoani launch had the WOW factor from start to finish…The months of detailed, strategic planning ensured that the day ran flawlessly which was portrayed in every aspect throughout the event. A stunning venue housed over 100 guests whose 'ooh’s and ah’s' were a constant sound that echoed throughout each stunning catwalk. An absolute pleasure to be a part of, and already looking forward to next year!” Account Manager, Leah Davies 

A huge thank you from us all at Enzoani for all of our retailers who took the time and effort to visit us on May 8th. We really do appreciate your support!

Enzoani team from UK, Europe, South Africa and the US

THE CREDITS

Photography - Pure Creations Photography & Alex Bradbury Photography

Videography - WeCreate 

Make-up - Phlash Worx 

Hair - Aaron Best 

Models - Nicola Tincombe, Kate Thomas, Holly James, Sophie Sperling, Samantha Rollins & Courtney Wallis

Venue - Banqueting suite Birmingham

Lighting & Sound - Cloud One