Retailer Spotlight: RK Bridal

Located in exciting, bustling New York City, RK Bridal has been a longtime, outstanding leader within the bridal industry for over 30 years. With the recent move to their new, expansive location in the heart of Manhattan and just blocks away from the famous Hudson River, RK Bridal is a historic establishment with wide-ranging collections and services designed to please every bride. We spoke with a member of the RK family, Manager Madison Kimmel, on just what makes RK so special and so legendary:

How did RK Bridal first get started in 1953 and in the bridal industry?

RK Bridal is a family-owned business and has been in the Bridal industry since 1985. Prior to our transition to Bridal, RK Boutique had two, 450 sq. ft stores in Manhattan that specialized in sportswear and eveningwear. We converted one of the stores to Bridal and realized that we had to make a big decision and evolve with the needs of the market. From that point on, we have moved several times as our business has flourished.

What does the new move/location mean for RK Bridal?

In late January 2015, we moved to our new 32,000+ sq. ft home on 54th Street. We have always been dedicated to providing our customers with access to top designers in the industry coupled with the service they deserve. Now that we are almost triple the size of our previous location, we can now offer customers a greater shopping experience with more fitting rooms, better display areas, and a more spacious selling floor. It has been very exciting for us to see our customers' eyes light up and hear their reactions as the elevator doors open to our new store!

What sets RK Bridal apart from other bridal retailers?

Being brought up in the retail industry, both Reed and Candy were taught from a young age the value and necessity of excellent customer service. Adaptability, understanding the needs of your customers, along with careful buying are the most important aspects to running a strong business. When a customer shops with us, they truly become part of the RK Bridal family; many of them continue to stay in touch with us long after they have walked down the aisle. We love the fact that we can offer our Brides a one-stop shop by also dressing the mothers of the occasion, the bridesmaids, and provide all of the bridal accessories for her special day. We are continuously changing our strategies to align ourselves with the ever-changing business environment and still love every moment of it!

What would you recommend a bride to do before/while shopping for her perfect gown?

We always recommend that Brides do a little research and some “soul searching” before they begin to shop for their perfect gown.

The first thing we would recommend any Bride to do before embarking on the search for their wedding dress is to stop and embrace the moment! You are getting married! This is such a special time in your life!

Be sure to minimize your entourage and only bring along guests who are supportive of your decisions and whose opinions are of great value to you. Let everyone else be surprised the day of your wedding!

Trust and communicate with your consultant! They are experts at knowing which styles will look best with your shape, all while keeping in-line with the vision and budget you have set forth for your wedding day. Nothing makes your consultant happier than seeing their Bride comfortable and feeling beautiful in “the” dress.

What was a particularly memorable or special moment that occurred with you and a bride? 

Over the years we have encountered thousands of customers with the most beautiful love stories and have met many families who have overcome tremendous challenges to get where they are today. All of their stories remain in our hearts and continue to inspire us day after day

What is your favorite Enzoani gown, and why?

We are always ecstatic to see the new collections each season and continue to fall in love time after time. If we had to pick one dress, we would have to say the Dakota dress is definitely one of our favorite gowns! The beautiful lace and shape of the gown on the body is truly breathtaking. We also love how easy it is for a bride to accessorize with different belts to customize the dress to fit her unique personality. 

Visit RK Bridal at their new location today!

RK Bridal | 619 West 54th Street, 5th Floor, New York City, NY, USA, 10019 | 212.947.1155 | [email protected] | www.rkbridal.com