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Retailer Spotlight: Wediva

Explore Enzoani Retailer Wediva's luxury bridal boutique in Hamburg-Ottensen.

How did your store first get started, and when did you start with Enzoani?

"You shop for your wedding dress only once in your life. When I was looking to buy my own wedding dress in the local shops, I was missing that special feeling I always had in mind when thinking about this. When starting my business, my main goal was to give my future brides an exclusive and memorable shopping experience. I opened my first showroom in an old villa in Hamburg Blankenese at the end of 2012. Now we are settled down in the more vibrant Hamburg Ottensen in a bigger showroom and with a much larger team, together with an in-house alterations department. The beautiful Enzoani dresses have been an important part of our collection since 2015."

Has your business been in the news or won any awards?

"We don’t really pay attention on getting any awards. Wediva is a very local business. It may be a little bit “old-school,” but we love mouth-to-mouth advertising. Most brides come to us through a recommendation. That is our foundation. The brides and service are always our focus.

That being said, in 2019, we won the ZANKyou ZIWA Award for Best Bridal Store in Hamburg. We also were named as one of the favorite bridal stores by ELLE magazine.

It is worth mentioning that we have many requests for television or film productions at our showroom, such as bridal shows, crime series, talk shows etc... It makes us very proud that so many people take Wediva as their vision of a dream bridal salon."

Gown Featured: Nicolina | Blue by Enzoani

What would you recommend a bride to do before/while shopping for her perfect gown?

"Finding the perfect dress is a bit like finding your future husband. You may fall in love at first sight or you may find it after several tries. Be open to any opportunity. If you book a dress consultant for your fitting, then openly communicate your thoughts with her and listen to her professional advice. Last but not least, always follow your heart and make sure you feel comfortable."

Gown Featured: Natsuko | Blue by Enzoani

What makes Enzoani your go-to brand?

"What we love about Enzoani is that their dresses are timeless and modern at the same time. They have a wide variety of styles and silhouettes, so every bride can find her style for the day. No matter which silhouette you choose, you always have a great fit. We love the details and their fine craftsmanship. Everyone can feel honored to wear a high-class gown by Enzoani."

Gown Featured: Natsuko | Blue by Enzoani

What is your favorite Enzoani gown, and why?

"It is hard to choose a favorite gown. Enzoani has so many stunning styles, even the former collections are still en vogue.

We think the two-in-one look could be popular in the future. In the 2021 collection, the 'Natsuko' gown with floral lace, a sweetheart neckline and the detachable off-the-shoulder straps is amazing. Or the 'Nicolina' gown with a detachable A-line train makes the mermaid silhouette even more WOW. The clever detachable details take the bride effortlessly from ceremony to reception and let her show two gorgeous looks on her one and only wedding day."

Gown Featured: Natsuko | Blue by Enzoani

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