Retailer Spotlight: White Dress Bridal Boutique

From your first steps into White Dress Bridal Boutique in Milwaukee, Wisconsin, your bridal shopping experience is sure to be a lovely experience. The gorgeous new boutique features the latest and greatest designs for brides of all tastes and styles, with a staff that strives to make each and every bride's dreams come true. Contact the store for more information for your very own bridal journey.

Tell us a little bit about your store's background and how you came to partner with Enzoani.

White Dress Bridal Boutique, opened in Milwaukee’s Fifth Ward in August 2015, provides an exceptional, exclusive, individualized wedding dress shopping experience for each and every bride as she embraces her journey from Miss to Mrs. We take our brides’ feedback to heart, so, when it came time to shop New York Bridal Market in April, we were looking to add a mid-price point, fashion-forward designer who specializes in comfortable, customizable dresses. Lucky for us (and our future brides) - we met Enzoani expert, Ellen. She showed us the 2017 collection and we were sold from the moment we laid eyes on it!

What is a piece of advice you'd like to pass on to brides shopping for their dream dress?

Never settle. Make the most of this special time in your life and make sure the dress you say YES! to is truly your dream dress! You’ll know it when you feel it.

One of the reasons brides love Enzoani is the designer’s ability to customize nearly every feature of every dress in the collection. Love the Larissa gown but wish it had a Lacy strap? Let’s do it! Never settle.

When a bride finds The One, it's an incredibly special moment. Tell us about a memorable moment you've
experienced in bridal or with an #EnzoaniRealBride.

We will always remember #whitedressmkebride and #EnzoaniRealBride Heidi! Heidi visited White Dress Bridal Boutique during our very first Enzoani Designer Preview. She had arrived from a previous appointment where she thought she had narrowed down her favorite style to “classic beaded lace.” It took only minutes with Ellen and White Dress stylist, Courtney, to discover that her dream dress was actually a sleek and sophisticated Enzoani. Styled head to toe, she absolutely lit up the boutique! Not one to jump on such a huge commitment, she took the night to sleep on it. To no one’s surprise, she returned with her best friend the next day to say "YES!" to the dress and celebrate with our signature champagne toast… Heidi will be tying the knot in Milwaukee this August.

What style will Heidi be wearing?
Follow us on Instragram (@whitedressmke) to see her #EnzoaniRealBride reveal and other bridal style inspiration!

What is your favorite Enzoani gown, and why?

Our favorite Enzoani from 2017 is Lexi! Ladies can’t help but fall in love with its romantic lace and comfortable stretch crepe fabric - it photographs beautifully and is just perfect for dancing the night away! Even though Lexi is a popular dress, Enzoani’s extensive customization options allow each bride to make the style all her own. We love that! We are also very excited to bring Morgan from the 2018 Enzoani collection to White Dress this fall. We had the privilege of previewing this style during the 2018 Collection Premiere in Cabo this June and we were instantly
smitten! We suspect Wisconsin brides will feel the same...

Pictured above (left to right): Lexi gown, 2017 Enzoani collection; Morgan gown, 2018 Enzoani collection 

Anything else you'd like to add about your store, your relationship with Enzoani, or in general?

Everything about Enzoani is desirable. From the dress styles we see our brides wearing on their wedding day to the service we receive as a vendor, we are thrilled to be carrying such a wonderful, reputable line. Ellen and the rest of the Enzoani team make every day with them a joyous one... Cheers!

White Dress Bridal Boutique | 237 East Pittsburgh Ave. Milwaukee, WI 53204 | Tel: 414.897.7208 | http://whitedressmilwaukee.com/