Enzoani UK 2015 Launch

On the 21st of July, Enzoani UK were proud to launch the 2015 Enzoani collections to retailers and press from across the UK and republic of Ireland. The new collections were showcased in Enzoani’s Swansea headquarters in their purpose built showroom (AKA WOW suite).

In attendance were representatives of press from all of the major bridal magazines along with over 50 retail customers.

The day started in a very relaxed way with breakfast served in the main offices, then on to the WOW suite showroom for the first showing of the day.

LOVE bridesmaids started proceedings with a strong beginning to the runway show, the radiant and carefully selected colours for the 2015 collection shimmered elegantly on the runway.

Beautiful was next to make its appearance and had a great deal of interest with retailers, saying that the new improved construction and internal corset was just the selling point that brides had been waiting for. Design of the gowns was greatly embraced with remarks such as “Beautiful is truly a brand to be looking out for in the budget conscious market place” and “the design, fit and price of these incredible gowns are a winning combination”. Beautiful also has the introduction of many unique fabrics for the 2015 collection, such as stretch lace and light chiffon.

After a short interval Blue by Enzoani was introduced to the runway and looked every inch the quality and styling you would expect from our mainstream collection.The renowned fit of the Blue by Enzoani collection was complimented with some incredibly well designed silhouettes and flattering draping.

Plus a little treat for our retailers at the end of the Blue by Enzoani Runway. Kang Chun Lin (KC), Enzoani’s head designer, made a surprise visit to Swansea, much to the delight of retailers and press. KC later took questions and answers from anyone in attendance, and he explained the thoughts behind each collection.

Finally the main event, the unveiling of the 2015 Enzoani collection.

There were gasps and approving claps at the styling of the new collection. KC’s designs this season give great attention to the back of the dress, with removable “necklace” beading, low backs and sculptured trains being just a few of the innovative designs on show.

Intricately placed Swarovski beading glistened on the gowns and was one of the main features of this season’s collection, giving just the sort of glamour and opulence you would expect from Enzoani.

Guests were then treated to lunch in the main office whilst the showroom was prepared and displayed the dresses on mannequins for the customers. For dessert, Joes Ice Cream, which not only unique to Swansea but also the best ice cream in the world, was served. After lunch, the Marketing department presented the Marketing schedule and products for the upcoming year.

The day concluded with retailers choosing their dresses for the new season, which will be available in your authorised Enzoani dealer very soon.

What guests had to say about the day:

“It was really great to see the new collections in such an intimate setting without the stresses that the large Harrogate show can sometimes have. The dresses were stunning, with gorgeous lace detail and embellished in such a tasteful way. It was also really insightful to hear about the marketing strategy for the coming year and learn more about how we can work together to achieve better results all round.”

Steph from Aristocrats of Chester

“So lovely to be able to take a day out and visit the huge Enzoani showroom for a launch with lunch and (fantastic ice-cream,) my favourite, dresses and food and winning combo.

This gave us a chance to see hot-off-the-plane from the US, all the new collections.

Loved the Love collection, easy to wear shapes with dresses for maids and trendy mums that cry out to be worn after the big day.

 As far as the main Enzoani range, dress after dress came down the catwalk, all very wearable and desirable. They had red carpet drama for that heart stopping moment, when everyone turns to see the bride. Soft lace rules! 

The Beautiful collection would fit into any shop, and I found it hard to believe this was a "budget collection" with the great use of  lace and styling details. Finally Blue for the slightly less traditional bride.  Great shapes and embellishment”

Peta Hunt from You & Your Wedding Magazine

Photography: Pure Creations -  www.purecreations.co.uk

Videographer: Steve Ratcliffe Films - www.steveratcliffefilms.co.uk

Dresses Featured:

Enzoani 2015 Janice

Enzoani 2015 Jessica

Beautiful 2015 BT15-4