2020 UK Launch: Botanical Gardens

THE MAIN EVENT

Vibrant flowers, luscious greenery and beautiful weather. We couldn’t think of a more picturesque location to launch the sparkling new Enzoani, Blue by Enzoani and Beautiful Bridal 2020 collections than the gorgeous Botanical Gardens in Birmingham, England. 

Prepare to be dazzled! ♥

The location was simply perfect with an adorable, burnt-orange pathway winding through glasshouses filled with thousands of wonderfully colourful flowers and greenery, creating the idyllic backdrop for some fantastic social shots taken by Arsine Edjhuryan, as seen on Enzoani's official Instagram page. 

Our lovely retailers were invited to attend and were offered sweet treats and bubbly as they arrived, whilst the Enzoani team were being busy bees backstage preparing for the big collection launch.

The runway took place in a light and airy hall near the gardens and our retail partners were thrilled to see the dresses up close and personal as they sat either in the centre of the runway or encompassing it, allowing the models to glide through the hall with ease and add a glamourous twirl at each corner. 

The runway was then transformed into a showroom and guests were given the opportunity to view each gorgeous gown in detail. Blue and Beautiful were showcased on either side of the hall and mannequins were set up in the centre to show-off those dreamy Enzoani trains!